Creative Brief

Below is our “Creative Brief Form”. Please fill it out the best you can. The more we know about you, your business, your product (or service), the better we’re able to isolate and focus in on an appropriate design solution that will enable you to market your business more successfully. Please don’t assume we will be familiar with any of your industry terminology, or processes. Elaborate where you feel is warranted and please think through these questions thoroughly and with a careful attention to detail.

This process allows us to design from an informed perspective and is geared to help you think through the process, not just what you like, but more importantly, what your audience will find relevant and captivating. Determining what will engage a potential customer will make your business more successful.

Type your answers directly below each question. Keep your responses to the point and succinct as possible but provide needed detail when you think it would be helpful. In general, more information is always better than not enough. After reviewing your answers we may need to follow up with additional questions to clarify any information or glean additional insight we might need before proceeding with the creative process.

Creative Brief Form
What is your business, product or service? What is your business, product or service name? Do you have or want a slogan or tagline?
How would you like your business to be perceived by those experiencing it on a daily basis?
Who is your audience? Your primary demographic focus? How do you see your business engaging with them?
Who is your primary national or local competition? (Directly or Indirectly) How is your company different from them?
What do you want your identity to say about you? How would you like to see people react to it? What personality should your brand have?
What is your favorite and least favorite color? Explain why.
Name a few brand logos you like and explain why.
What keywords best describe your business?
Feel free to add any additional comments that you think are important to take into consideration.

If you have any images or other material that you feel would help with this project, please include in an email and send to: [email protected]

Thank you for taking the time to fill out this brief. We strive to provide the best possible outcome for every design project. The information you have supplied us will ensure that.

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