The new year is approaching and with that comes new year resolutions. Perhaps your resolution is to try to take your business to the next level. In the past you may not have had the time and you may think that it is going to be expensive. One of the easiest ways to take your business to the next level and to make it more efficient is to make your online and social media organization more efficient and proper keywords can help make that possible. There are some tools that can make this easier for you and they come cheaper than you might think.

Determining the right keywords that people are using to search the Internet in your industry is important. This helps you to boost your SEO rankings and get you moving up the search engine listings. The higher you go, the more web traffic you will get and hopefully more clients coming along with that. But figuring out what keywords you should use and what keywords you have used with your website , social media or your web content can seem like a never-ending task. It doesn’t have to be that way and it can be cheaper than you might think.

Google Keyword Planner

We start with Google who have their own keyword service, the Google Keyword Planner. This service does require having a Google Ads account. It allows you to discover new keywords related to products or services and helps you choose the most relevant. It also provides analytics related to how keywords are searched for and how it has changed over time and when the right ones are selected it can be added to your advertising campaign through Google Ads. 

Display Purposes

Hashtags are a great way to promote content and get discovered on social media and Display Purposes works with Instagram. This services does two things for you, it scans an Instagram profile to remove banned or spammy Hashtags and it can also recommend hashtags for use.  The service is completely free and does not even require signing up for anything.

Keyword Tool

Keyword Tool is a free alternative to Google Keyword Planner and does not even require the creation of an account. It helps to generate long tail keywords related to any topic and is based off of Google search information through information from Google Autocomplete. It will generate 750 potential keywords in seconds and a pro version allows for more keywords and other useful features. 

Keyword Eye

While not free Keyword Eye offers an inexpensive plan to help boost your SEO on not only Google but also YouTube and Amazon as well. Get more views on your YouTube page or get your product moving up to the top of Amazon’s listings. Keyword Eye also allows you to see what your competitors are using for keywords and to find the trending content and analyze that. A free 7 day trial is available to get started.

Uber Suggest

Enter a domain in UberSuggest’s portal and get information about keywords used to get information about what strategies are working for you and for others. The service also generates a SEO report to show you where a page ranks for organic SEO rankings and what content are getting shares or backlinks on a page. As if that is not enough the page also offers long-trail keyword suggestions for you to use. And it’s free!


When it comes to SEO Moz is a one-stop shop. It handles site audits, rank tracking, backlink analysis and keyword research as part of its paid version (with a free trial to start). It’s free version several basic keyword and SEO information. It’s not as involved as the Pro version but it is a good way to get started with link building, keyword research and website audits.


Does it seem like you are always a step behind on your competitors or do you think your competitor has struck SEO gold? SpyFu can help with that. This tool allows you to search any domain and see every place that that page has shown up at and every Adword they have purchased and every ad they have run. Not only that but this tool will also make it easier to connect with the services that your competitor is using so you can use them too. SpyFu offers a free trial for 30 days with membership starting at $33 per month.

Keywords Are Everywhere

Keywords are Everywhere is provided through Answer the Public and incorporates search and keyword information from Google and Bing through an add-on. A keyword wheel provides data on relevant keywords in an easy to read list. The service itself is not free with a pay-as-you-go model starting at $10 making it inexpensive to get started.

Comments are closed.

Scroll to Top