Free Tools For Online And Social Media Management: Tracking Mentions

The new year is here and with that comes new year resolutions, even if you want to go back to 2019. Perhaps your resolution is to try to take your business to the next level. In the past you may not have had the time and you may think that it is going to be expensive. One of the easiest ways to take your business to the next level and to make it more efficient is to make your online and social media organization more efficient. There are some tools that can make this easier for you and they come cheaper than you might think.

You like to be mentioned on social media. It is a great way to get your name in front of new eyes, who will hopefully check out what you have to offer and become one of your customers. The days of just praying for a mention as a post or tweet goes off into the Internet wild is long over and it is possible to track where you are being mentioned. Are you being mentioned in the right places? You can find out for less than you might think.


Mentionmapp lets you visualize online relationships and conversations to reveal how information and disinformation flow through Twitter. It will separate the real profiles from the fake ones so that you can make good decisions using real information and not fake stats. Mentionmapp will also let you explore interactions, build relationships and find out who is carrying on a conversation. It can also help you find new hashtags to use and followers that you might have not found yet. Two different free plans are available and a paid plan is also available that gives you access to more features and information.


No, this is not the evil antagonist of everyone’s favorite Italian plumbers Mario and Luigi. Awario lets you get real time information about where you are being mentioned on social media and on the web using the world’s fastest web crawlers that search 13 billion pages daily. You can get information on every aspect of your online presence and measure your performance against your competitors. Awario also helps you find leads and learn from your competition. Plans for this start at $29 per month and go up to $299 per month with more features included. A free trial is available to start with the most basic plan.

Google Alerts

How often you or your business gets mentioned on the Internet can have a big boost for your SEO and make it easier to find when users search the net. Since Google is the top web search platform on the planet it would only be fitting that they offer a service that helps you track some of this. Google Alerts is a content change detection and notification service that sends you an email when it finds new results like webpages, blogs or newspaper articles that match a user’s search term. That means when someone mentions you (or whatever it was you are searching for) online you don’t need to constantly waste time doing web searches to find where you are being mentioned. These alerts can also be deleted so you are not constantly being bombarded with them when you are done. It is free to use though a Google account is required. 

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