The new year is here and with that comes new year resolutions. Perhaps your resolution is to try to take your business to the next level. In the past you may not have had the time and you may think that it is going to be expensive. One of the easiest ways to take your business to the next level and to make it more efficient is to make your online and social media organization more efficient. There are some tools that can make this easier for you and they come cheaper than you might think.
Making sure that your website has as few errors as possible and that its loading speed is maximized help to create a more pleasant experience for your user and to boost your SEO ranking is a big deal. At the same time learning information about your visitors can help you tailor your site to them and make what they are looking for easier to find. But going through every line of code or checking every page is a time consuming process that you may not have time for. Don’t worry, tech can you make sure that your website is working to its max potential.
Mixpanel
Mixpanel offers a free version to get started to track data history and track up to 1,000 users for your website or app. Analytics are also provided to find out why users engage, convert and why you retain them. If you need to know more information more tools are available for the paid versions should you find that this software fits your needs.
SimilarWeb
Need to know how your website stacks up against industry competitors? Need to find industry keywords? Need to know what other websites your visitors are visiting and where they are coming from? SimilarWeb can help for your website or app. A limited free version is available to get started with a paid enterprise version available as well.
GTmetrix
How fast does your webpage load? It’s a big deal. It has been proven that the longer it takes to load a website the fewer people will stick around and that time is measured in just seconds. If you need to know how fast your website loads GTmetrix can help. Just enter your website and it will tell you. Not only that it will also tell you how your website loads across the globe and will give you opportunities to speed it up. A free version is available on the website, just enter your website in the search bar with a paid version available that provides more detailed information.
Pingdom
Do you want real-time monitoring of your website to gain a leg up on your competition? But one that you can also tailor to your own specific needs? Then Pingdom might be for you. It provides custom real time analytics for your website like uptime, website speed, user monitoring, transaction monitoring and more. There is no free version but there is a 14 day free trial available for all plans so you can try it out.
Varvy
Google is the king of the search engines so to maximize your SEO you need to know how your website can improve to meet what Google is looking at. Varvy can do that. Optimize your site speed and ensure that nothing on your site is broken. It can highlight code that can be improved and check that everything on your site is on the up-and-up. Just go to the site and enter your website in the field to get started.
Webpage Test
Speed is key and you need to know how fast your website loads not only locally but from other locations around the world. Webpage Test allows you to enter your website and test your website from locations all over the globe. The tool also allows you to test it using different web browsers. It also provides suggestions for improvements. Just visit the site and enter your website to get started.
Website Grader
Do you want to know how your website stacks up when it comes to performance, mobile readiness, SEO and security? Do you want to know for free? If you do Website Grader could be just what you are looking for. Enter your website and your email address and you can find out.
Google Developers Page Speed
When it comes to how well your page loads, why not go to the place where most of your traffic will be coming from: Google. Google Developers Page Speed reports on page speeds for both mobile and desktop sites and provides suggestions as to how the page can be improved. It also provides two different sets of data, lab data for determining performance issues and real world data to capture a true user experience. A Google account is needed and some setup is necessary but this could be a powerful tool in your toolbelt.
Siteliner
Website optimization can be tricky at times. Duplicate content and broken links can hold your website back when it comes to SEO. To help clean up your website a good tool to use is Siteliner, which will scan your site to find key issues that hold it back. Reports will highlight issues so you can improve your site. A free version is available for use with up to 250 pages per month with a paid version available should you need more.