Starting a business costs money. You know that. With all of the fees that have to be paid to this entity or that regulatory body your capital can dwindle quickly, and that is not even before you are paying for infrastructure, materials and payroll. Of course you want to get your name out there and in front of potential customers so that they know that you exist but with a shoestring budget how can you do it? Forbes Magazine has detailed 10 ways that you can market your business on the cheap so check it out.

At Nicely Done Sites we can help you with all of this. If you are just starting out or have been struggling to get going give us a call. We’ll start at #10 so without further ado…

Forbes #10. Make Your Web Presence Welcoming

If you have a physical storefront you want to keep it well maintained. Your customers do not want to walk into a building with boarded up windows or poor lighting. No they prefer an inviting storefront. Your web presence is the same. It should be warm and inviting so that visitors to your site want to come back and convert themselves from visitors to customers. Your website should show a passion for whatever it is that you are selling.

Also you do have a website don’t you? If you don’t you need one. A website is essentially an employee that works 24/7/365. It does not need a coffee break, a lunch break, it won’t catch the flu and it does exactly what you tell it to do. It is a storefront that never closes. If you don’t have a website give us a call. We can work with you to design a website, handle any photography for the site or if you have one that needs to be modernized or updated we can help with that as well.

Forbes #9. Complete Your ‘Google My Business’ Profile

Think about this one. When someone needs to find something online where do they go? Google. Every business can get a free My Business profile from Google set up that can include some basics of your business, some photos and your operating hours. Oh, and don’t forget your location, simply knowing where you are located can bring in potential customers. Searchers on Google will be able to see your business and get your basic information.

Think about it. If a potential customer sees your business but does not see any information like hours of operation they are probably not likely to go any further with you. They may not even click on your website. This is not the days of yesteryear when people would call to find out. If they won’t even call they definitely won’t be willing to get in their car and drive to your address. If you haven’t created a profile we can help, but it’s free so why not?

Forbes #8. Create And Share Educational Content

One of the best ways to establish yourself in your particular industry to to be an expert in the field. How do you do that on the cheap? Content. This does two things. First it educates visitors to your website which will help you to establish yourself as an authority in your field. Second, the search engines love fresh content. Fresh content helps to boost your SEO rankings so that you will move up the results, especially Google. Remember, when people want to find something out they go to Google. As a bonus of course this content can be shared to social media to further expand your reach and bring it directly to your core customer base and sharing other people’s content can also help to bring engagement and eyeballs.

You do have social media accounts for your business right? They’re free so it doesn’t get much cheaper than that to create them. They do take time to properly manage and that is something that we can help you with at Nicely Done Sites. We can also handle content creation for you as well if you don’t have the time to do it yourself. We understand that when you are running a business time is a valuable commodity.

Forbes #7. Contribute To Local Publications

For many small businesses your customer base is going to be local. Those locals pay attention to local publications, you know newspapers, magazines and other periodicals. A great way to get your name out there is to contribute to these publications. You can submit stories or try to do something like an ask the expert column and this is a great way to gain exposure and establish yourself as an authority, not only with customers but with your competitors as well. In most cases it can also be shared to social media as well, a two-for-one!

Nicely Done Sites can help, both with content creation and with social media management. You as the expert in the field would need to be involved with the content creation but we can most certainly handle the social media side. Expand your reach and if the publication is online as well that is even better since it will be indexed by the search engines.

Forbes #6. Target Your Prospects With Email Campaigns

Email marketing can be extremely effective if it is done correctly. It is also a great way to keep your current customers up to date or offer new products and services to them. All it takes is for them to give you their email address. Developing a marketing campaign needs creativity and should be of high quality. Just like with your website your email campaign should be warm and inviting.

Of course developing an effective campaign can take time and with that Nicely Done Sites can help. Also using a service like Mailchimp can greatly ease your digital resources and your wallet. Basic plans are free so that you can get up and running and the next tier up is just $10 a month. An email campaign consumes a lot of throughput on an email server and it could lead to your email address being marked as spam meaning any email you sent will not reach your audience. Mailchimp takes care of this by using their own service rather than your email address.

Technology has made marketing a business much cheaper and more efficient but doing it correctly can be time consuming and frustrating. As a business owner time is precious for you so why not get some help. Nicely Done Sites is ready to help you help your business and we’ll be back on Friday with Forbes’ tip #5-1 so stay tuned.

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