No matter what your flooring needs, Entertainment Flooring Systems (EFS) has you covered! We have the pleasure of working with EFS on their FloorAdvice.com site on an ongoing basis, starting with a new design to replace their old one, graphics to fill this new site up and all the way to then fine tuning it and marketing it for a higher ranking in their specific keyword search results.
Through this project we had to update the overall style from an older, non responsive layout using HTML, to a more modern design using a content management system. Additionally, we had to compete with other top flooring companies in regards to keyword ranking in their particular industry, which was a challenge we accepted!
We decided on a darker theme to compliment the look of their existing logo, and to also help make the photos within the site pop a bit more. The site had to be able to collect data from users, too, so we added a custom form solution to get their clients in touch fast! Last but not least, responsive code was used to make sure every device gets the message fully!
EFS’s new website has been a great success, and gets them compliments very often! The custom forms capture all the data they wanted, and really helps their clients find the right materials for their projects. Their keyword ranking has increased well over the first several months and we still actively work on it with them today!