What Do Your Visitors To Your Website Want To Know?

Have you ever thought about what visitors to your website are looking for? Whether you are a Fortune 500 company with a multi-million dollar marketing department or you are just a small retailer it is important. It is important because people are coming to your website for a reason. If you know what that reason […]

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Geolocation: Good or Bad?

Geolocation services are one of the most handy and yet one of the most controversial aspects of the Internet. It can be a great help for some to pull up a map and be able to find out exactly where you are. It also raises some serious privacy issues since you can be tracked wherever […]

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The importance of using real data to make marketing decisions

Information is valuable. Life or death decisions are made over it and when a decision is made with incomplete information the results can be catastrophic. In today‚Äôs information age being able to separate real data from fake data is one of the most important things a marketing department has to do. While no one will […]

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What is a heatmap?

The whole point of having a website is for people to visit it. It is your storefront that never closes, your employee that does not take a coffee break much less a day off. Part of having an effective website (and marketing strategy that accompanies it) is knowing where your website viewers are going on […]

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