How to Track the Effectiveness of Your Search Engine Optimization Strategy Is it working for you?

After investing in SEO optimization any business owner is going to want to know one thing: Is it working? The easiest metric to look at would be has business increased? Are there more customers visiting your website or walking in your door? This is hard to gauge as you probably don’t poll your customers about how they found you. The good news is that there are ways to find out.

A good SEO strategy should drive organic clicks to your website. There are typically three key metrics that can be examined from these clicks to determine their effectiveness: rankings, traffic and conversions. The rankings are where your page is displayed in the search results and is centered around content and keywords. The rankings should potentially lead to traffic, especially if your page is on the first page of search results. This is measured by the amount of organic clicks that come to the site. Since the user is on your site there are some other metrics that can help determine how interested they are. How many pages do they visit while on the site? How long do they stay on the site? What is their bounce rate? The latter may stem from your site using a keyword but not providing the exact product or service that they are looking for.

Ultimately the end goal is a conversion of a visitor to your site into a potential customer. Remember of course that not every customer is ready to buy but may be interested in information that you provide or is getting a quote. Some of these are ready to buy. This is ultimately the end goal and of course since everything needs to be quantified you will want to measure the Return on Investment. Just don’t forget when doing this that this customer could potentially be back or refer another customer so this is a number that could grow over time.

Now, how is this measured? Various software apps and plugins can be installed or come with developmental tools that will help you measure these statistics. These can be searched just about any different way that you could want and presented in easy to understand reports. These tools will be an important part of determining what is working with your SEO strategy and what can be improved upon. SEO is a fluid process and changes so any information is valuable to help craft a strategy that works for you. If this is all too much or seems like it is too difficult don’t worry. Nicely Done Sites has experience in crafting an SEO strategy to meet your needs and helping you take your business to the next level.

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