What is the first thing that you notice about a website when you first visit it? Chances are you said a graphic of some sort. There is a reason that a graphic is placed above the fold and is the first thing that people see on a website. When you designed your site (or had Nicely Done Sites do it) a lot of time and effort was put into making that graphic as eye-catching as possible. That is great but was the same amount of attention put into your blog content?

Are People Finding Your Website?

Many people who visit a website are visual people. Most will only do a cursory scan of your content or won’t read it at all, especially if they can find whatever it is they are looking for. This concept has led many websites to become more minimalistic with more emphasis placed on graphics and less on content. By doing this you could be hurting yourself.

Your friends and family will visit your website and so will your customers. They know how to find your website. That is all well and good but what about the people who do not know about your website? How are they going to find it and see what your business or organization can do for them? How are they going to find out about an event that you are holding or sponsoring?


When it comes to Search Engine Optimization (SEO) content is king. Content tells a search engine what your website is about. Keywords are used to describe your products and services and should be relevant to each page. Those keywords are then paired to what a search engine user searches for and ranked. How well you rank determines where you are placed in the results, and the higher you can get the more people will visit your website.

Of course content can do more than just help with SEO. Content on the page can describe you and your business or organization. It can describe a product or a service that you offer. Obviously providing visitors with relevant information about what you have to offer will help them make a more informed decision (and hopefully do business with you). 

Do You Have A Blog?

It seems like everyone has a blog nowadays. Do you? A blog on your website can be utilized in many different fashions. It can be used to tell a story. It can be used to promote a product. It can be used to let your visitors get to know an employee. It can be used to show off what you are doing around the community and so much more. Blog content is an effective way to help boost your site.

Blog content can be shared to social media as well giving your followers there a notification as to when something is posted, thereby increasing the number of hits on your site. With more people being able to learn about something they may tell others, either by word of mouth or by sharing your content opening your website up to new people. 

It also allows you to work in more keywords, which will be picked up by search engine crawlers and boost your SEO ranking. At the same time you can include links to other content on your page, which also helps to boost your SEO ranking. 

But I Don’t Have The Time

Now maintaining a blog may not be easy. You put a lot of time and effort into your business and when the day is over you might just want to put your feet up and relax. Sitting down and creating a series of blog posts might be the last thing on your mind. It takes time after all, first determine what keywords you want to stress, creating topic ideas, doing research, writing the blog, proofreading, inserting media and more. If you have ever tried to do it you know this and it may have kept you from trying again.

What you are not doing can hurt you! Even one blog post per month can do wonders for your SEO rankings. If you don’t have the time, or don’t feel that you have the skill, Nicely Done Sites can help. We offer content creation services that can help boost your SEO ranking while keeping your website and social media visitors engaged to get your message out. You are reading this on our blog after all!

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