Your efforts to get a new visitor to your website has paid off! Someone has clicked on a link to your website, be it through a search engine or social media and has come to your website’s blog. It is good to know that those efforts have paid off but now the hard part is beginning and that is both keeping that visitor there and keeping them coming back. How can you do this?

No one said this would be easy did they? It may seem like a lot of effort that goes into this for very little payoff, especially to start but if done well it can pay off bigtime. If your blog provides useful content, captures viewers with an eye catching image and is easy to read you will get more visitors to your site and some of those visitors will turn into customers. How many? According to a 2017 study by the Content Marketing Institute you can get up to 126% more visitors than a website that does not have a blog.

Keeping A Visitor On Your Site

One of the best ways to keep a visitor on your site is of course to be a good resource. Your blog may have answered a question that they had (or didn’t know that they had) so what else can your page answer for them? They might just peruse your page to find out. Who knows what else might catch their eye so don’t forget to have some eye catching pictures on the site! 

If they can’t find the answer or have questions about what you offer put a live chat box on the page. You have probably seen ours pop up by now! This will allow them to get in touch with you quickly and conveniently. Live chats are already more popular than calling a business and tend to have a better conversion rate. If the person is chatting with you they are not only showing interest in what you have to offer but they are staying on your website and may be visiting other parts of it.

Keeping A Visitor Coming Back

How many times have you gone to a site to compare what they have to offer with someone else? Probably quite a few times. That may be the only time that that potential customer comes to your site but hopefully that isn’t going to be the case. How can you keep that person coming back, either as a customer or to convert them into becoming a customer?

The most obvious is to continue to create fresh, engaging and insightful content that will keep them coming back for more. The more that you create the more they will return which will give you more opportunities to spread your message. Make sure that they follow or like you on social media so they will see notifications when you post more too.

Spread Your Message

Have you considered other ways to reach your customers (or interested parties) like a newsletter. All you need is an email address and you can send out an email marketing campaign or a newsletter. It’s an easy way to promote your business and the visitor supplied their email address so they are interested in hearing about what you have to offer. A newsletter can provide a sample of what is on your blog so don’t forget to include a link to it.

You can also keep visitors coming back by giving them something to look forward to. Create a poll and reveal the results at a specific time. The people who participated in the poll will want to know the results and this can be a great way to solicit feedback or find out what your customers are looking for from you. At the same time you can create special content, say a behind the scenes video, for a specific time that will bring them back. People like to have the curtain pulled back and content like that can make you more than just a business or an avatar, it can make you a human being. It can also help to separate you from your competition.

This can be a daunting task, especially for anyone who is balancing regular life with running a business. If you need help Nicely Done Sites is here for you. We offer many useful services like content creation, media creation, newsletters and more so you can keep people on your website for longer and keep them coming back. The more you do that, the more those visitors will go from being visitors to being customers.

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