Does a WordPress SEO plugin mean you don’t need an SEO consultant?

Your WordPress website is up and running and it looks nice. To help get you to the top of search engine results you decided to install a SEO (Search Engine Optimization) plugin into WordPress to help you. Now you are on easy street. You won’t need any help with SEO from now on, right? Wrong. […]

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The importance of using real data to make marketing decisions

Information is valuable. Life or death decisions are made over it and when a decision is made with incomplete information the results can be catastrophic. In today’s information age being able to separate real data from fake data is one of the most important things a marketing department has to do. While no one will […]

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Implications of AI in web development

Artificial Intelligence (AI) seems like something out of a futuristic or fantasy movie, you know something from Star Trek or Star Wars. Yet it is closer to reality than we think. It will have far reaching consequences both good and bad. One of the first places that AI will be implemented will be in the […]

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History of Computing: ARPANET

We don’t typically associate 1969 as having anything to do with the Internet. It seems like so long ago and for some of us a lifetime away. That was the year Joe Namath guaranteed a victory in Super Bowl III over the Baltimore Colts. It was a bad sports year in Baltimore when the New […]

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How important is responding to Facebook messages on business pages

A customer has come into your store to buy a sprocket that you sell. They are having trouble finding the specific sprocket that they need so they look for someone to help them but no one is around. After searching they give up and walk next door to your competitor and buy their sprocket from […]

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Creative ways to use business cards

Your business card can be a foot in the door that can open up a world of contacts and potential sales for your business. If you don’t have a business card you should get one as soon as possible. Getting that business card into a potential client’s hand can be challenging and yet very simple. […]

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HTTPS

The Internet would not exist as we know it if the Hypertext Transfer Protocol (HTTP) did not exist. It is in many ways the very beginnings of the net. It was designed by Tim Berners-Lee and his team at CERN in 1989 and it is the protocol that the internet runs on. One thing that […]

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How to use Snapchat for business

Snapchat is one of the fastest growing social media services on the web. It is a multimedia sharing service that shares that media for a limited time before it is automatically deleted. It is hugely popular with millennials and since they are the drivers behind the acceptance in new technology Snapchat is a platform a […]

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What is a heatmap?

The whole point of having a website is for people to visit it. It is your storefront that never closes, your employee that does not take a coffee break much less a day off. Part of having an effective website (and marketing strategy that accompanies it) is knowing where your website viewers are going on […]

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What is CAPTCHA?

Chances are you have bought something online or participated in an online chat at some point in your life. You probably saw one of those little boxes come up where you had to type in what it said in the box. Those are annoying aren’t they? No one really seems to like them but yet […]

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